The idea for Double Diamond came from a simple truth. Luxury wasn’t connecting with people the way it used to. It had become loud, flashy, and out of touch.
We started in the UAE with a clear goal. We wanted to build a brand that delivered beauty and detail, without losing warmth and honesty. We believed there was space for a collection that brought elegance into everyday life.
Our roots are in design, retail, and real-life conversations with customers who asked for more. Not more options—but more meaning. That’s where the Double Diamond story began, and that’s what still guides us today.